SVOGAN
Group Structure

A unified vision across four divisions.

Parent Company
SVOGAN
LLC
B2UB2B
SMEG Armenia
Ararat Electronics
MEGA
Holding✦Investment✦Management✦Engineering✦Retail✦Digital✦E-Commerce✦HoReCa✦
Holding✦Investment✦Management✦Engineering✦Retail✦Digital✦E-Commerce✦HoReCa✦
7
Markets
04
Sub-brands
08
Industries
∞
Ambition
SVOGAN
International Holding Group

BuildingBusinesses.CreatingValue.GrowingTogether.

SVOGAN is an international group of companies managing and developing projects across Armenia, Georgia, and Europe in consumer electronics, digital technologies, consulting, engineering, e-commerce, and business development.
SVOGAN LLC — EST.
About the Group

SVOGAN manages and develops companies in Armenia, Georgia, and Europe.

Core Directions
  • 01Retail
  • 02E-Commerce
  • 03Engineering
  • 04HoReCa Solutions
  • 05Digital Transformation
  • 06Business Consulting
  • 07Marketing & Branding
  • 08International Trade
Our Portfolio

Four sub-brands. One philosophy.

01

B2UB2B

International consulting and engineering group.

  • Business creation
  • Engineering solutions
  • HoReCa projects
  • Marketing
  • Automation
  • Web development
02

SMEG Armenia

Official brand direction of SMEG in Armenia.

  • Kitchen appliances
  • Designer home appliances
  • Residential and commercial projects
03

Ararat Electronics

Sales of consumer electronics and home appliances.

  • Premium appliances
  • Built-in tech
  • Electronics
  • Online retail
  • B2B supplies
04

MEGA

Platform for commercial and digital project development.

  • E-Commerce
  • Marketplaces
  • Technological solutions
  • International trade
Geography

Operating across seven markets.

  • Armenia
  • Georgia
  • Netherlands
  • Germany
  • France
  • Italy
  • UAE
Mission

Tobuildresilientcompanies,delivermodernsolutions,andgeneratelong-termvalueforclients,partners,andinternationalmarkets.